Henceforth, by dispensing case examine solution idea of distinctive productions and by giving people reason why to return to case look at solution circus more often, CdS has perfectly higher demand, decreased its cost structure, and attain both differentiation and cost effective. Figure 2, Comparison among traditional circus with Cirque du Soleil source: 3 innovation leadership. pdfIn comparison with traditional, Cirque du Soleil has accorded their clients case look at answer exciting experience of case examine solution modern circus with case look at solution intellectual sophistication and artistic richness of case study answer theater. By employing differentiation as their business model, Cirque du Soleil has created new marketplace for his or her company and has invented a new form for live entertainment it truly is markedly various from traditional circus. Correspondingly, classic circus business brand is lacking in many aspects and leads case study answer industry to be afflicted by decreasing audiences and declining revenue and benefit. Traditionals strategy is formed reactively as it attempts to sustain with case study solution competition free its strong point. In case study answer study, A Test and Refinement of case find out about answer Equity Sensitivity Construct, researchers was hoping to check, both in an experimental and discipline placing, a “refinement of case find out about solution fairness sensitivity build” King, Miles and Day, 1993, p. 301. The proposition of case find out about answer study was that some people are uniquely delicate to perceptions of fairness or inequity and could, in turn, react accordingly based upon their perceptions. The equity sensitive build, according to case learn about solution researchers, is defined as case learn about solution investigation of a man’s “belief of what’s and what is not fairness, and then uses that information to make predictions approximately reactions to inequity” King, et. al. , 1993, p.